Let me tell you about my friend Claire. She's thirty-two, stunning, and she had never worn false lashes in her life until she asked me to help her get ready for a red carpet event. She bought a 'red carpet' pair from a cheap shop, tried to put them on, and ended up with one eye half glued, the other lash stuck to her eyebrow. She sent me a photo holding a glass of wine and looking at the ceiling. That's when I realised: beginners and red carpet lashes need a different starting point.
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