You've stared at a pair of false lashes and thought: How do people do this? Then you tried, and 20 minutes later you were glue-sticky, slightly blind in one eye, and ready to throw the whole box in the trash. I've been there. I once spent 40 minutes wrestling with a lash, sneezed, and watched it disappear into the sink drain. That was before I understood what makes a lash actually easy to apply.